The BBC approached us to re-brand their flagship programme: Child of our Time, one of BBC’s most ambitious series, which is halfway through its 20-year mission to document children's development and the influences upon them.

They wanted a new logo and a title sequence that would act as a visual mission-statement setting out the core themes and ideas of Child of Our Time.

The new look and feel was to be used across all platforms and the studio set.

The core idea was to follow a child from birth to 10 years of age to illustrate the journey of the series so far.